content creator, you contribute to rankings, traffic, and conversions. So why shouldn't you have access to the same data and optimization advice used by SEOs? Having access to key SEO tips before, during, and after the content creation process can help you create content that performs well. High-performing content can drive KPIs like website traffic, time on page, and bounce rate. These skills can be very attractive to companies looking to hire you.
Upgrading skills is now more important than ever. The US Department of Labor registered 22 million jobless claims in the four weeks ending April 11 due to the pandemic, setting a new record. Freelancers are also feeling the effects. Many professionals are thinking of new ways to sell themselves. Some will be forced to take on new roles as their business scales down. Freelance writers will need to think about additional services to help clients. When budget cuts are
unavoidable, those that offer the most value will survive. We should all care about being the best at our craft or blending in with the crowd. Research shows that workers with high cognitive skills have experienced less unemployment, especially during recessions. And while we wait to see the long-term economic impact of the pandemic, many professionals are feeling the pinch now. Fortunately, content creation and SEO require cognitive skills. At times like these, using basic SEO skills when creating content can help:Employees pivot and find ways to add more value Service providers are pivoting and adding new service offerings Brands keep their websites