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Reyad Hossin
Apr 11, 2022
In General Discussions
Keeping up to date with digital marketing trends is a fundamental part of our day-to-day life as marketers. And for this, there is an essential tool: Google Trends . Google Trends is a free resource from Google that allows us to know at a glance what terms users are searching for. We can use it to plan the structure of our website, improve SEO, get content ideas and much more, so let's see what it is and how it works. Do you want to improve your SEO positioning and also your Inbound Marketing strategy ? Click here and download our free ebook What is Google Trends and how does it work? Google Trends is a Google tool that is used to compare the popularity of different words and phrases in your search engine , that is, the frequency with which users search individual email list for them. The popularity of the terms is shown on a scale of 0 to 100 and we can see its evolution over time since 2004, so, as the name suggests, it is very useful for identifying trends and seasonal terms. Of course, you must always bear in mind that it only shows data for keywords with a certain volume of searches and that the data is relative, not absolute. what-is-google-trends It also offers features such as a global heat map that measures interest in a keyword in different locations, a list of keywords related to each search term, or the option to compare up to five terms at once.
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Reyad Hossin
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