Apr 04, 2022
In General Discussions
Attention to converting all the marketing work you do. And we like to measure this in % of traffic converted to email. How many email signups are you capturing? This should be one of your top kpis and a constant metric you use to monitor your marketing success. Why? I will address this below. But first, let's look at why email capture is important in the first place. (if you think you already know this, feel free to skip where it makes sense.)email signups boost your marketing strategy it might seem pretty obvious: but once you have an email address, the possibilities of marketing to that person And pushing them further down the conversion funnel are endless. But you'd be surprised how many websites with high traffic continue to drop the ball company mailing list to capture that traffic, turn them into leads and eventually sales. The remedy is simple: take advantage of an email capture solution like justuno. Once you understand how to set up the two most recommended promotions (new visitor and exit intent/cart abandonment), you'll feel more confident about using email capture to acquire emails. Emails, segment them in your esp or marketing software, then push personalized or targeted marketing. Here is an example flow illustrating how a marketer can use justuno with an esp:justino + esp capture 5% of traffic for higher roi on All marketing setting a goal of 5% on your email capture rate is a great metric to start with (if you're just starting to capture emails) or to aim for (if you already have email capture in place). Emails). This is a minimum suggestion that we give to all our clients and agencies. Imagine if you could capture 5% of your current traffic and then move those email addresses to potential sales. As your business grows and traffic increases, this becomes quite a powerful element. Capturing registrations via email think of it this way: imagine your email list has 1,000 people. The majority of these people have subscribed to your list in some way (they have given permission to be on it) or have already purchased something from you.