An Email Marketing Campaign Posted: 2021-10-17 About 77% of consumers prefer to use email when receiving marketing messages on other online channels. This preference presents a perfect opportunity for businesses to buy email database strengthen their relationships with their customers while leveraging their digital marketing. Good cohesion with your customers allows you to send promotional material directly to their mailbox.
According to a Direct Marketing Associate report, email marketing increased ROI by 4,300%! email advertising, However, before jumping into email marketing software, you need to have effective metrics to assess, measure, and evaluate your email marketing campaigns. You'll know your audience and build on what works for your business while weeding out what doesn't.
Here are some of the ways you can measure your email marketing performance: Different Ways to Measure Email Marketing Performance Let's start.... Opening rates Open rates indicate the number of recipients who open an email to buy email database read the content. It represents one of the essential email marketing metrics that you should monitor. The more open emails you send to your target audience, the higher the possibility of reaching them through email marketing.