In any case, the signal that is emitted from the Consumer Email List device reaches the “ad server” as if the user were always “always on”, as reported by Consumer Email List Meedia . The user is not aware of anything unusual unless he takes the trouble to Consumer Email List carefully monitor the power consumption of his devices . And the advertiser pays for ads that never, ever reach the user.
According to the metrics considered by Double Consumer Email List Verify, 10,000 connected television devices (CTV) are affected by this type of fraud every day . A whopping 10 million banners and videos are served daily, which with Consumer Email List an average CPM of 20 dollars end up translating into a fraud valued at 6 million dollars per month.
CTV has become the particular playground of Consumer Email List advertising fraud The markets most affected by this scandalous fraud are the Consumer Email List United States, the United Kingdom and France , where the penetration of the "set Consumer Email List top boxes" is particularly high. "CTV fraud doesn't just affect advertisers ," emphasizes Roy Roselfeld, head of DoubleVerify's Fraud Lab.