In fact, before the launch of Station B in the United bulk sms service States in 2018, not many people knew about Xiaopo Station. It was established in 2009, and its earliest positioning was a two-dimensional cultural settlement, flying on an extremely vertical and niche track. In 2014, CEO Chen Rui joined the company and pushed Station B from AC (Animation and Comics) to ACG (Animation and Games), directly advancing the door of the Nasdaq Stock Exchange. The picture comes from the Internet On the eve of the ringing of the bell, the number of users of Station B is growing rapidly, and it is in the bulk sms service climbing stage of the early mass market. But although the high growth marks the gradual penetration of the mainstream market, it also indicates that the growth ceiling will be reached in the near future.
According to the innovation diffusion theory proposed by bulk sms service American scholar Everett Rogers, the diffusion of innovation will follow a normally distributed technology adoption life cycle (Technology Adoption Life Cycle), which includes innovators, early adopters, early public, late public and laggards The five stages of communication are often used to judge the development of an enterprise. The picture comes from the Internet Looking at the bulk sms service monthly active users (monthly active users) of station B, it exceeded 10 million in 2015, and the growth rate reached its peak in 15 to 16 years. After that, it fell sharply and dropped to about 40% on the eve of listing. The decline in growth rate, the slope is getting closer and closer to zero, which means that station B in 2017 has stepped into the mainstream market step by step,
And it also means that the growth may face zero or bulk sms service even a negative situation within 1-2 years. The picture comes from the Internet The second curve of station B actually started as early as 2014, and the way of innovation is to generalize the content with the second element topology as the core. Before 2014, the Fanju section, that is, the animations that were transported or purchased at Station B, had a high playback volume; by 2014, the Iron Throne of Station B’s playback volume was handed over to the game area, and the content weight of other sections bulk sms service also rose. The screenshot of the picture is taken from the video of station B "[Big Data] Which area of station B has the highest playback volume" In addition, at the end of 2016, Station B represented the national server of FGO games. This game brought explosive user growth and revenue to Station B.