The advertisements of online lending platforms are criticized because of their values, but if there is no value issue, this is just one of many sand sculpture advertisements, such as the advertisements of the Crooked God of War series, the same counterattack script, the same no nutrition, but very popular. People have long been accustomed to the existence of these traffic harvesting advertisements. That's the scariest thing. Some brands are abandoning branding and embracing traffic, they don’t want to advertise well anymore, and this trend is continuing.
Data shows that in the first half of 2020, the short video industry advertising revenue increased by nearly 30% year-on-year to 18.21 billion yuan, and the online video advertising revenue fell by 14.9% year-on-year to only 13.21 billion yuan. The change in advertising context is the main reason. In the past, advertisements were usually placed on TV or long-form video websites, and they could not be skipped, so the brand had a relatively long time to narrate, and the audience would be more patient. On short video platforms, users have the right to stop at any time.
God reversal ads have always been popular in Thailand, a story of several minutes, and at the end, the answer is surprising. This type of advertisement is rare in China, because most viewers can't wait for the reversal, and can't wait to swipe the next sand sculpture video.