People who say there is no shortcut to success probably haven't heard of growth hacking. An approach to marketing that seeks effective growth above all else, through a process of rapid experimentation with different channels, growth hacking is all about shortening the path to success. A "shortcut" should not be confused with a magic trick. Growth hacking is not something that works overnight. It's not a magic bullet or an out-of-control tactic. But if executed correctly, growth strategies can work wonders and bring results faster than some other long-term strategies. And when done correctly, you can enjoy results for many years. There are many types of growth hacks, but one strategy my business used successfully was to create a glossary or knowledge base. Over time, this has helped us attract 8,000 additional monthly visitors to our site and better understand the keywords our audience uses to search for our content. In this article, I'll show you exactly how we did it, step by step, so you can use our growth hack glossary to boost your own traffic . I can't guarantee you'll get the same results, but we were able to replicate this tactic and also learned a few things along the way. Growth Hacking Strategy Glossary Driving traffic to a new website can be a laborious process.
Ask any seasoned entrepreneur and they'll tell you it takes a lot of hard, consistent work. But there are several things you can do to speed up the process. If you are new to growth hacking, I strongly suggest you read this intro to growth hacking or this guide to hacking to grow your business . In this article, I'm going to focus on one particular growth hack that helped my business accelerate our traffic growth. Virtually everyone driving traffic to their website these days is involved in content marketing, and a critical part of producing content is finding the right keywords to focus on . You want to be sure that your content will succeed before you even write the first word. Yet even the best keyword research is no guarantee of success. Like many content marketers, I was looking for a way to test keywords before putting a lot of effort into them. That's when it hit me.
A glossary. glossary meaning for growth hacking traffic Two things about this definition struck me as very appealing:List of words related to a specific topic A small dictionary Creating a glossary could allow us to test the viability of keywords by creating a list of words related to our market. And content could be kept short, allowing for quick iterations perfect for a growth hack. In our case, that meant creating a list of words related to surveys and market research, the focus keywords that define our business. I'm going to follow this process step by step, but in the end we settled on 36 glossary entries, basically small bits of content. You can create as many as you want, but since each one will require some research and writing, I suggest you limit it to 50 items. You can always add more later. Ideally, the content for each item is 300-500 words. This may sound strange, because as you may or may not know, Google favors long content over short content.