The chance that PII will be collected Phone Number Database again in the future is much smaller. Prevention is better than cure, also taking into account the high fines and possible reputational damage. Now you can Phone Number Database investigate for yourself if you accidentally collected PII and manually remove it from Google Analytics. A lot is invested in SEA or email marketing, in contrast to the upper-funnel digital Phone Number Database branding channels such as display & video. These channels often have an indirect impact on performance and are therefore perceived as less measurable.
This while branding is of great Phone Number Database importance in the marketing mix. No one wakes up in the morning and buys the first, best product you come across through a search ad. Your customer's purchasing process is often long and complex. It is the balance between the different marketing channels that generates new Phone Number Database customers. Now that the digital advertising revolution has broken through, the focus is shifting from offline online to the correct use of the digital marketing mix (pdf). This with the aim of Phone Number Database making increasingly effective use of the available data to reach the right target group and have it converted. In this search I notice that the focus is often on the lower-funnel channels such as SEA or email marketing and the short-term result.
The underlying idea is that these Phone Number Database channels are relatively easy to measure and directly link back to conversions such as a purchase. The undervaluation of digital branding channels is often caused by a lack of Phone Number Database knowledge of the possibilities and measurability. Branding remains an intangible concept for many marketers. Until the arrival of data. Data offers the possibility to reach your Phone Number Database target group very efficiently with the digital branding channels, to activate it and to provide better insight into the results. Yes, you read that right: branding & results.